Zero Hour: Campaign Design
Project summary
This project required a campaign design to encourage signing of the Climate and Ecology bill. A University project in collaboration with Greg Bunbury and Zero Hour, this project sparked my interest in campaigning and concept orchestration.
Deliverables
An A2 poster
4 pp DL leaflet
Digital assets for social media
Initial sketches focus on creating a concept around climate deteriorating around us. We can ignore the small picture and day–to–day decisions while we cannot see the impacts so extremely, but with the timely wildfires across UK national parks, floods and wildlife decline it is becoming harder to ignore. This approach has been inspired by various campaigns and design activism, informed by industry and protest design research.
This concept delivered a way to target people in an adaptable way. Bold typography against images which effect different communities allows for a uniform campaign with maximum impact across its distribution. In order to keep the typography at a size which is dramatic, much of the image needs to be covered. For this reason, I moved onto developing a different approach.
In directing the focus through the text, posters can address issues regarding the climate verbally, while being deteriorated by the issues.
In directing the problems of the climate to city dwellers as well as those more closely involved, the call to action becomes more targeted to a range of people. The subtle effects on the text give off an urgency and eeriness, aimed to persuade viewers to sign the Bill.
Leaflet designs reflecting the poster approach of pollution destroying the text.
Digital assets
These digital assets reflect the campaign design across printed outputs for use on social media. Similarly, the animations and score intend to create an eerie sense of urgency, encouraging viewers to take action