NERIED
NERIED
Neried magazine is a space for women to celebrate surfing and paddle boarding no matter their skill levels. Named after the Ancient Greek Nerieds, the concept aims to bring power back to women in and out of the waves.
Submitted as part of a University module, this project is a proposal for the magazine series and social outputs in the ways of concept, form, business and design.
About Neried magazine
Neried Magazine is the space for female surfers to share and celebrate stories outside of pressure from the male lens. Surf magazines focus almost exclusively on male surfers, to be featured as a woman, you must be at the forefront of women’s surfing and achieving highly. Neried is a space to celebrate smaller and more achievable goals, as well as the achievements of the athletes at the top of the sport. Surfing is much like life – unpredictable, challenging, and rewarding. Neried is the place to resonate and connect with like-minded women, experiencing similar feelings.
To be a Neried reflects on ancient Greek mythology, calling to the goddesses of the sea’s rich bounty. Escape from male created and dominated spaces, guiding you through the complexities of modern femininity, reminding you that, like the Nereids of old, you too possess the strength to weather any storm.
Neried is an important outlet for female surfers as well as community. It so often is the case that women are disregarded on the waves as they are in society more broadly, and it can make achieving and feeling comfortable in the surf community a challenge. Neried is the attempt to destroy this barrier, and give readers the platform, support, and community to thrive in.
Neried, Issue 1.
Production
Neried magazines are released once every four months, in line with
European season changes. Each issue costs £15, or a yearly subscription runs at £30. The magazines are available online through the Neried website and primarily coastal services and bookstores. Magazines are available internationally, however primary market space in European surf hubs such as Cornwall and Portugal.
Neried aims to intentionally and actively involve readers and bring their
stories to the limelight. Readers, photographers, surf stores, surfers and anyone with something to share are encouraged to reach out to the Neried team through social media or emails. Neried particularly aims to outsource artwork, writing and photography to act as an industry platform.
Neried Issue 1 cover
Design
The design of Neried focusses on reframing stereotypical surf imagery and culture. Largely using minimal designs and wide-scope photography, Neried focuses on the individual, rather than the masses. Intimate photography and interviews aim to build a close and warm community, welcoming everyone into the at-times exclusionary surf space.
Neried, Issue 1.
Neried pitch